Here at Ad Coffer we offer you integrated IAS guaranteed viewability services for programmatic media buying. This means you can rest assured your media investment will generate placements that are always viewable by human visitors and never waste a dime on unseen inventory or fake traffic.
As a prided partner, Integral Ad Science, one of the leaders in digital advertising measurements has released their latest white-paper “Viewability Essentials” – a must-have resource for any advertiser and a definitive guide to protecting your digital advertising investment, in a world of online obscurity.
“When you look at the evolution of digital advertising, it makes sense that viewability has become a top concern for marketers. The entire ecosystem exists to support brands and their efforts to reach and influence consumers. However, when as much as 50% of digital ads never have a chance to be seen by the targeted consumer, challenges arise for both the buy and sell sides of the media business. After all, advertising has no chance of working unless consumers have the opportunity to see the ads.
Viewability is the ability for a digital ad to be seen by an actual consumer. To be considered viewable, an ad must meet the minimum guidelines set by the industry, and illegal bot traffic and other forms of ad fraud should never be included in the number of viewable impressions. Viewability does not describe how effective an ad was, whether it was seen by target audiences, or even if it was seen at all.”